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How to Get SEO Clients For Your Digital Marketing Agency

If you're a digital marketing agency, you may be wondering how to get SEO clients. This article will explain how to find prospects and close deals with these new clients. The first step in attracting new SEO clients is creating a marketing blog. Blogging is an effective method to attract new prospects and close deals. If you're not a blogger, you can use WordPress to create a blog . When pitching new clients, make sure to present a case study that demonstrates the effectiveness of your SEO services . Most decision-makers look to case studies online to see how SEO has improved their website's performance. The case study should demonstrate how organic traffic, lead generation, and sales have increased as a result of your work. Be sure to focus on measurable results and provide data, not just numbers. When you approach potential clients, remember that you should target the right people. While organic SEO is effective, it takes time. You can also use Google AdWords to drive pot...

When Did Content Marketing Become Popular?

The first recorded example of content marketing is a Jell-O ad that was distributed in a 1904 edition of a ladies' home journal. While the ads didn't actually sell the Jell-O, they gave people recipes for the jelly-like substance. This led to a dramatic increase in sales, and today the company is a household name. It also helped that content marketing was introduced to radio stations.  While the term "content marketing" was coined by a journalist, it actually referred to centuries-old practices of distributing and sharing content that fosters brand awareness. The practice of creating and sharing content is the core of modern-day content marketing. Originally, content marketers would only use email newsletters and targeted email lists to share their work. But, as time went on, the method evolved into a multi-channel strategy, incorporating social media and search engine optimization . In 1440, Gutenberg invented the printing press. This invention led to the production ...